Slowness in Fashion

Title: Slowness in Fashion

Author: Solen Kipoz

ISBN: 978-619-7458-23-7

Publishing Date: January 2020

Price: £ 24.99

Purchase Link: Amazon

Mainstream fashion system is experienced in an unsustainable loop with the global supply chain. It is an unsustainable system not only because of its effects on the environment and ecology, but also because of the unfair working conditions which put a social distance between the employer and the employees.

The Slow Fashion Movement, which is born as an alternative to this “fast” course, builds an ecological, sustainable and ethical sense of fashion for design, production and consumption relations. Slow Fashion promises a hope for the search of a more humane and ethical future, for the production of long-lasting, enduring, unique, and eco-friendly goods that have been made with care for local values and respect for craftwork.

Slow Fashion promises these by also making the relationships between the designer, producer and consumer transparent. Hereby, “slowness” passes beyond being just an ethical and activist approach which is critical to the mainstream fashion system, it also prepares a base for the circular and collaborative economic model that has a potential of challenging linear moving power balances. In this framework, the transparent and cooperative character of slowness is prioritizing the design process rather than the end product, and the ethics of the slow movement conjoins novelty, style and aesthetics that are intrinsic to fashion with social awareness and responsibility .

This book consists of eleven chapters by scholars from the Great Britain, Australia, the USA, Sweden, South Africa, and Turkey  which discuss the following issues within the critical “temporality” of fashion, in the context of dialectics of speed and slowness and the socio-politics of slowness. These issues are the social justice system of fashion, the social and environmental effects of supply chain, the probability of creating a cyclical economic system rather than the linear cycle of production and consumption, the creative waste management strategies, the role of slowness in togetherness of design and artisanship, the responsible consumption understanding created by slowness as opposed to the illusion of hedonic sense of consumption and happiness, our emotional and sensual relationship with clothes, and the role of education for the creation of a sustainable fashion system.

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